About Us

Where the Bluegrass meets the fairway.

Working in the bourbon industry, we quickly learned two things: Kentucky loves golf and bourbon. 

American Fairway was born from a love of Kentucky — its rolling hills, rich traditions, and the easygoing rhythm that makes this place feel like home. We set out to create a brand that captures that spirit and carries it onto the course, blending classic Southern comfort with the timeless soul of the game.

Every piece we design is inspired by the landscapes and lifestyle of the Bluegrass: early tee times, long drives, golden afternoons, and slow evenings with good company. Our collections feature premium fabrics, garment-dyed finishes, and relaxed silhouettes that feel lived-in from day one — because comfort shouldn’t be complicated.

At American Fairway, we believe golf is more than a sport. It’s a community, a tradition, and a way of life. It’s the stories shared after the round, the friendships built on the back nine, and the quiet moments that keep you coming back.

We’re proud to create apparel that reflects that feeling — rooted in Kentucky, made for everywhere life takes you.

This is American Fairway.
Comfort crafted the Kentucky way.